.principle-hero[data-astro-cid-sco3cqkd].principle-hero{padding-bottom:var(--φ-xl)}.principle-hero-grid[data-astro-cid-sco3cqkd]{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,1fr);gap:var(--φ-2xl);align-items:center}.principle-hero-title[data-astro-cid-sco3cqkd]{margin:0;font-size:clamp(2.618rem,6vw,4rem);line-height:.95;letter-spacing:-.04em;font-weight:800;color:var(--brand-purple)}.principle-hero-title-accent[data-astro-cid-sco3cqkd]{margin:var(--φ-md) 0 0}.principle-hero-subtitle[data-astro-cid-sco3cqkd]{margin:var(--φ-md) 0 0;max-width:var(--prose-width-wide);font-size:1.15rem;line-height:1.6;color:var(--ink-muted)}.principle-hero-visual[data-astro-cid-sco3cqkd]{display:grid;place-items:center;min-height:16rem;overflow:visible}.principle-hero-stage[data-astro-cid-sco3cqkd]{position:relative;width:14rem;height:14rem}.principle-hero-card[data-astro-cid-sco3cqkd]{width:100%;height:100%;border-radius:var(--φ-xl);background:linear-gradient(135deg,var(--brand-purple-soft),var(--brand-purple));display:grid;place-items:center;transform:rotateX(10deg) rotateY(-10deg);box-shadow:var(--φ-md) var(--φ-xl) var(--φ-3xl) var(--brand-purple-alpha-42)}.principle-hero-mark[data-astro-cid-sco3cqkd]{color:var(--brand-lime);font-size:clamp(3rem,7vw,6rem);font-weight:800;line-height:1;letter-spacing:-.04em}.principle-hero-chip[data-astro-cid-sco3cqkd]{position:absolute;display:inline-flex;align-items:center;gap:var(--φ-2xs);padding:var(--φ-sm) var(--φ-md);background:var(--brand-paper);border-radius:999px;font-size:.82rem;box-shadow:var(--shadow-float);white-space:nowrap;line-height:1.2}.principle-hero-chip-jargon[data-astro-cid-sco3cqkd]{color:var(--brand-purple-alpha-72);font-weight:600}.principle-hero-chip-arrow[data-astro-cid-sco3cqkd]{color:var(--brand-lime-deep);font-weight:800}.principle-hero-chip-plain[data-astro-cid-sco3cqkd]{color:var(--brand-purple);font-weight:700}.chip-top[data-astro-cid-sco3cqkd]{top:calc(-1 * var(--φ-sm));right:calc(-1 * var(--φ-xs))}.chip-mid[data-astro-cid-sco3cqkd]{top:50%;right:calc(-1 * var(--φ-lg));transform:translateY(-50%)}.chip-bottom[data-astro-cid-sco3cqkd]{bottom:calc(-1 * var(--φ-2xs));right:calc(-1 * 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var(--stroke-medium);color:var(--brand-purple);margin-bottom:var(--φ-sm)}.audience-card-role[data-astro-cid-xqpl2wal]{margin:0 0 var(--φ-2xs);font-size:.92rem;font-weight:700;color:var(--brand-ink)}.audience-card-need[data-astro-cid-xqpl2wal]{margin:0;font-size:.78rem;color:var(--ink-muted);line-height:1.5}.audiences-board-footer[data-astro-cid-xqpl2wal]{margin:var(--φ-lg) 0 0;padding:var(--φ-sm) var(--φ-md);background:var(--brand-lime-alpha-15);border-radius:var(--φ-sm);color:var(--brand-purple);font-size:.85rem;text-align:center;display:flex;align-items:center;justify-content:center;gap:var(--φ-xs)}@media(max-width:768px){.audiences-board-grid[data-astro-cid-xqpl2wal]{grid-template-columns:repeat(2,minmax(0,1fr));gap:var(--φ-lg)}}.numbered-rules-section[data-astro-cid-sd3gfndh].numbered-rules-section{padding-block:var(--φ-sm)}.numbered-rules-grid[data-astro-cid-sd3gfndh]{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:var(--φ-2xl);align-items:center}.numbered-rules-intro[data-astro-cid-sd3gfndh] h2[data-astro-cid-sd3gfndh]{margin:0 0 var(--φ-sm);font-size:clamp(1.382rem,2.5vw,1.8rem);color:var(--brand-purple);line-height:1.05}.numbered-rules-intro[data-astro-cid-sd3gfndh] p[data-astro-cid-sd3gfndh]{margin:0;color:var(--ink-muted);line-height:1.618}.numbered-rules-list[data-astro-cid-sd3gfndh]{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:var(--φ-lg)}.numbered-rule[data-astro-cid-sd3gfndh]{display:grid;grid-template-columns:auto 1fr;gap:var(--φ-md);align-items:start}.numbered-rule-number[data-astro-cid-sd3gfndh]{width:var(--φ-xl);height:var(--φ-xl);border-radius:50%;border:1px solid var(--brand-purple);display:grid;place-items:center;color:var(--brand-purple);font-weight:700;font-size:.85rem;flex-shrink:0}.numbered-rule-text[data-astro-cid-sd3gfndh] h3[data-astro-cid-sd3gfndh]{margin:0 0 var(--φ-2xs);font-size:1.05rem;font-weight:700;color:var(--brand-ink)}.numbered-rule-text[data-astro-cid-sd3gfndh] p[data-astro-cid-sd3gfndh]{margin:0;color:var(--ink-muted);font-size:.92rem;line-height:1.618}@media(max-width:900px){.numbered-rules-grid[data-astro-cid-sd3gfndh]{grid-template-columns:1fr;gap:var(--φ-xl)}}.pullquote[data-astro-cid-x24swwq3]{margin:0 auto;max-width:var(--prose-width-wide);padding:var(--φ-lg) var(--φ-xl);text-align:center;background:var(--brand-lime-alpha-15);border-radius:var(--φ-xl)}.pullquote-text[data-astro-cid-x24swwq3]{margin:0;font-size:clamp(1.8rem,4vw,2.6rem);font-weight:700;line-height:1.2;color:var(--brand-purple);letter-spacing:-.02em}.pullquote-mark[data-astro-cid-x24swwq3]{display:inline;color:var(--brand-lime);font-size:1.4em;font-weight:700;line-height:0;vertical-align:-.1em}.pullquote-mark[data-astro-cid-x24swwq3]:first-child{margin-right:.1em}.pullquote-mark[data-astro-cid-x24swwq3]:last-child{margin-left:.1em}.pullquote-rule[data-astro-cid-x24swwq3]{margin:var(--φ-lg) auto var(--φ-md)}.pullquote-meta[data-astro-cid-x24swwq3]{display:flex;flex-direction:column;align-items:center;gap:var(--φ-xs)}.pullquote-attribution[data-astro-cid-x24swwq3]{margin:0;font-size:.92rem;color:var(--brand-purple-alpha-72);font-style:italic;font-weight:500}.pullquote-subtitle[data-astro-cid-x24swwq3]{margin:0;max-width:var(--prose-width-narrow);font-size:.85rem;color:var(--ink-muted);line-height:1.5}.ea-inline[data-astro-cid-y6yn5xwo]{display:flex;align-items:center;justify-content:space-between;gap:var(--φ-md);padding:var(--φ-md) var(--φ-lg);background:var(--brand-paper-lavender);border-radius:var(--φ-md);color:var(--brand-purple)}.ea-inline-headline[data-astro-cid-y6yn5xwo]{margin:0;font-weight:700;font-size:.95rem;color:var(--brand-purple)}.ea-card{padding:var(--φ-xl);background:var(--brand-lavender);border-radius:var(--φ-xl);color:var(--brand-purple-deep);text-align:left}.ea-rule[data-astro-cid-y6yn5xwo]{margin:var(--φ-sm) 0 var(--φ-md)}.ea-headline[data-astro-cid-y6yn5xwo]{margin:0;font-size:clamp(1.382rem,2.5vw,1.8rem);line-height:1.15;color:var(--brand-purple-deep)}.ea-body[data-astro-cid-y6yn5xwo]{margin:0 0 var(--φ-lg);max-width:var(--prose-width-standard);color:var(--brand-purple-deep);line-height:1.5;opacity:.85}.ea-featured .ea-body[data-astro-cid-y6yn5xwo]{margin-bottom:var(--φ-md)}.ea-form[data-astro-cid-y6yn5xwo]{display:flex;flex-direction:column;gap:var(--φ-2xs);--text-input-border: var(--brand-purple-alpha-42);--text-input-color: var(--brand-purple-deep);--text-input-placeholder: var(--brand-purple-alpha-55);--text-input-focus: var(--brand-purple);--text-input-font-size: .95rem}.ea-form-row[data-astro-cid-y6yn5xwo]{display:flex;gap:var(--φ-sm);align-items:stretch}.ea-form-row[data-astro-cid-y6yn5xwo] [data-ui=TextInput]{flex:1 1 auto}@media(max-width:768px){.ea-inline[data-astro-cid-y6yn5xwo]{flex-direction:column;align-items:flex-start}.ea-form-row[data-astro-cid-y6yn5xwo]{flex-direction:column}}.principle-audiences-section[data-astro-cid-braqgaoa].principle-audiences-section{padding-top:var(--φ-sm)}.principle-quote-section[data-astro-cid-braqgaoa].principle-quote-section{padding-block:var(--φ-sm)}.audiences-section-grid[data-astro-cid-braqgaoa]{display:flex;flex-direction:column;gap:var(--φ-xl)}